Nothing Out-Warms Down
A single down cluster puts out thousands of filaments from one center point, each one barbed with microscopic nodes that lock onto its neighbors. What that builds is a lattice of trapped air — and trapped air is warmth.
Nothing engineered has ever matched it. Best warmth-to-weight ratio in existence, packs down to nothing, springs back for years. It's also a biodegradable by-product of the food industry with a fraction of the environmental impact of synthetic fill.
Down Has Exactly One Weakness
Down is an incredible insulator, but its biggest weakness is performing when exposed to heavy moisture. Untreated down absorbs water, collapses, and loses the ability to retain warmth.
It doesn't take a swim. Spray over the gunwale, a squall that rolls in sideways, or just a hard day's work in cold air — humidity alone will wet down your insulation from the inside. And once down is down, it stays that way for hours.
On the water, that isn't a worst-case scenario. That's most of the season.
So We Called ALLIED Down & Feather
HyperDRY® by ALLIED Down & Feather is a breakthrough hydrophobic treatment that keeps REEL DOWN performing when the weather turns brutal. It works the way traditional DWR does — forming carbon-hydrogen chains on each down cluster, dropping the surface tension so water beads and rolls off instead of soaking in.
The key difference? HyperDRY® is completely PFAS/PFC free.
HyperDRY®
The Performance Without the Pollution
Older fluorinated treatments linger in the environment for decades, contaminating waterways and disrupting the ecosystems we all fish. That was never going to fly here.
Competing hydrophobic treatments apply their chemistry in a bath — extra wash cycles that burn through water and send run-off straight back into the supply. ALLIED treats HyperDRY® outside the water system entirely. Less chemistry, run-off at effectively zero, and processing water clean enough to recycle — 65 million gallons a year at each facility.
REEL DOWN with HyperDRY® delivers the performance without the pollution.
What the 850 on Our Tag Means
Loft 30 grams of down under a standard weight and measure the cubic inches it fills. That number is fill power — how much air a given weight of down can hold, which is to say how much warmth you carry per gram.
It comes down to cluster size and strength: species, climate, and how long the bird had to mature. European geese raised 24–30 weeks build bigger, stronger clusters than birds harvested at 6–8 weeks.
Every REEL DOWN piece is filled with 850 Fill Power ALLIED HyperDRY® European White Goose Down. Near the top of what exists.
Down Where It Wins. Primaloft Where It Doesn't.
Treated down is still down. So we don't ask it to do the whole job.
The body of every REEL DOWN puffer is filled with 850 Fill Power HyperDRY®. The touch points that take the most moisture — shoulders, cuffs, waist — get Primaloft Gold, a synthetic that holds its insulating value soaking wet.
Wrapped in Toray Ecodear: 60% castor-bean bio-nylon, 40% recycled, 15 denier ripstop, solvent-free coating.
You Can Look Up Where It Came From
Down is an animal product, and that comes with an obligation. ALLIED wrote the Responsible Down Standard alongside The North Face and Textile Exchange — every hand in the supply chain independently audited against animal welfare best practices.
Every lot is traceable. Origin, fill power, treatment, cleanliness, contents.
