Most fishing apparel is designed to be replaced. Cheap laminate delaminates. Coatings wash out after a dozen cycles. A jacket that fails in three seasons isn't a bargain — it's three jackets.

We took the opposite position. Reel Coast Gear is built around materials that cost more up front and hold their performance longer: two-ply merino that dries five times faster than conventional merino, a fluorocarbon-free down treatment that survives repeated wetting, a non-fluorinated waterproof film engineered specifically for marine use.

Those choices are better for the water. They're also just better gear. We don't think those two things are in tension, and this page is our attempt to show the work.

WHAT WE BUILD WITH

Five Materials, Five Reasons

We license the best available fiber technology rather than inventing marketing names for ordinary fabric. Here's what's in your gear and why we chose it.

Nuyarn® Merino

Conventional merino is spun by twisting fibers together, which crushes the wool's natural loft and traps moisture against your skin. Nuyarn® drafts merino around a performance filament instead of twisting it — the fiber keeps its volume, and air moves through it.

The difference on a boat is drying time. Wet wool is a liability at 5am in November.

  • 5× faster drying
  • 8.8× more durable
  • 35% more thermal retention
  • 85% more elasticity
  • 30% fewer resources used in production

Claims based on independent testing by AgResearch New Zealand and Intertek® Vietnam, comparing Nuyarn® merino fabric to conventional ring-spun 100% merino. Nuyarn® is a registered trademark of TMC Ltd, New Zealand. TMC Ltd is Oeko-Tex® 100 Class 1 accredited.

All wool is non-mulesed and sourced from growers certified to animal welfare standards.

Dermizax® New Hybrid

Most waterproof membranes are made with fluorinated chemistry — the PFAS family, which persists in water and in the animals that live in it. That's a difficult thing to justify in gear designed for people who care about fisheries.

Dermizax New Hybrid is Toray's answer: a non-fluorinated film paired with a PFC-free DWR finish, engineered specifically for marine and fishing use where hydrostatic pressure is highest. It is one of the most water-resistant constructions Toray produces, and it gets there without fluorocarbons.

  • Non-fluorinated film
  • PFC-free DWR finish
  • Micro-porous + non-porous PU membrane construction
  • Engineered for marine-grade water pressure

Dermizax® is a registered trademark of Toray Industries, Inc. Construction and performance data per Toray published specifications.

HyperDRY® Down

Down's one weakness is water. Wet clusters collapse, fill power drops, and warmth disappears. The standard fix is a fluorocarbon treatment — effective, and exactly the chemistry we're trying to avoid.

ALLIED's HyperDRY builds the same water-shedding carbon-hydrogen chains onto each cluster without any fluorocarbon at all. It's applied outside the processing water supply, which means dramatically less chemistry, near-zero runoff, and water that can be recycled rather than discarded.

  • 30–40× more hydrophobic than untreated down
  • 4× faster drying
  • 25× less water used in treatment vs. conventional methods
  • 5× less chemistry required for equivalent performance
  • 95% compound adhesion (vs. ~60% conventional)

Performance data per ALLIED Feather + Down published specifications. All down is certified to the Responsible Down Standard (RDS), which requires third-party audited traceability and prohibits live-plucking and force-feeding.

PrimaLoft® Gold

Where a garment will get soaked and stay soaked, synthetic beats down. PrimaLoft Gold holds its warmth wet, compresses small, and dries fast — the right call for anything worn under a shell in sustained rain.

  • Water resistant
  • Thermally efficient when wet
  • Highly compressible
  • Fast drying
  • Breathable

PrimaLoft® is a registered trademark of PrimaLoft, Inc.

Ecodear® Bio-Nylon

Ecodear replaces part of the petroleum in conventional synthetic fiber with plant-derived material — ethylene glycol extracted from sugarcane molasses. Same durability, meaningfully less fossil input.

It's an incremental improvement rather than a revolution, and we'd rather describe it that way than overstate it.

  • Partially plant-derived (sugarcane-based)
  • ISO 14024 Type 1 environmental label (Ecomark) certified
  • Meets Green Public Procurement standards for plant-based synthetic fiber

Ecodear® is a registered trademark of Toray Industries, Inc. Certification status per Toray published documentation.

KEEPING IT ALIVE

Care, Repair, Replace — In That Order

Wash Less, Wash Right

Merino resists odor naturally and rarely needs washing after a day out — airing it is usually enough. When it does need it: cold, gentle, no fabric softener.

Reproof, Don't Replace

DWR wears down before the membrane does. A tumble on low heat reactivates it; a PFC-free reproofing wash restores it. Most "failed" shells are just shells that needed 20 minutes of attention.

Send It Back

Blown zipper, torn seam, delaminated panel — send it in. We repair what can be repaired at cost, and we'll tell you honestly when something isn't worth fixing.

The Five Whole Foundation

We give 5% of our proceeds to the Five Whole Foundation for the fisheries and waterways we all depend on. Proceeds means profit — so the commitment is real and it's honest: when the company is profitable, a full 5% goes to the water.

Learn About the Foundation