Why REEL MERINO
Four days on the water. One shirt.
5x
Faster drying than conventional merino.
Spun with Nuyarn®, so splashes and perspiration don't stay with you all day.
8.8x
More durable than conventional merino.
Made to take a full season under fishing vests and tackle bags.
UPF 50+
Sun protection, naturally fresh.
UPF 50+ on the 120 LT Crew Tee, and merino's natural odour resistance for multi-day trips.

Nuyarn® Merino
The World's First Performance Wool. Nuyarn® is a twist-free spinning technology: instead of twisting merino tight, it drafts the fibres along a high-performance filament, releasing the natural performance of the wool.
Nuyarn® Merino absorbs perspiration from the vapour stage, dries 5x faster than conventional merino and is 8.8x more durable than conventional merino.

Built by two guys who fish
Two friends. Decades on the water. We're anglers who got tired of gear that quit before we did, so we built the base layer we wanted for multi-day trips, designed and tested in the rain forests of British Columbia and the open Pacific.
Before you buy
How should REEL MERINO fit?
REEL MERINO is the next-to-skin layer of the system, so size it to sit close to your body. Each product page has a full size guide, and if you're between sizes, ask Mo & Fonger and we'll help you choose.
Will it smell after a few days?
Merino is naturally odour-resistant, which is why REEL MERINO is made for multi-day trips. Four days on the water, one shirt.
How is Nuyarn® different from regular merino?
Conventional merino is ring spun, twisted tight. Nuyarn® is a twist-free spinning technology that drafts the fibres along a high-performance filament, so it dries 5x faster than conventional merino and is 8.8x more durable than conventional merino.
What if something goes wrong?
Every piece is backed by the REEL Guarantee, with easy 30-day returns. If something's not right, talk to us and we'll make it right.

































