Twist-free Nuyarn® spin
Twist-free spun instead of being twisted tight, so the wool keeps its natural loft and traps warmth without the weight.


REEL COAST GEAR - Base Layer
The base layer for days that start cold and end hot. Spun with Nuyarn®, it dries roughly 5x faster than conventional merino, is up to 8.8x more durable than conventional merino, and blocks sun at UPF 50+ — so it wicks, fights odor naturally, and takes a full season on the water without quitting.
Layer with

REEL MERINO 120 LT SS Crew Tee
Twist-free spun instead of being twisted tight, so the wool keeps its natural loft and traps warmth without the weight.
Ultra-fine fibers sit below the itch threshold. Next-to-skin comfort with none of the scratch people expect from wool.
The relaxed yarn moves moisture out fast and dries roughly 5x quicker than conventional merino, so you stay dry through the run-and-gun.
The loft-preserving spin makes the yarn dramatically more durable than conventional merino, so a base layer survives seasons, not weeks.
Mechanical stretch built into the yarn, with no elastane, for a layer that moves with you and springs back into shape.

Made by two guys who actually fish.
We got tired of gear that quit before the day did — base layers that stank by noon, shells that soaked through, "performance" that was mostly marketing. So we built our own, tested it on the water we love, and give 5% of proceeds back to protecting it. If it doesn't survive our worst days on the water, it doesn't get our name.
Nuyarn®
Twist-free spun instead of twisted — the process that makes REEL Merino dry faster, last longer, and holds its natural loft.
RWS — Responsible Wool Standard
Certified, traceable, non-mulesed wool. Comfort you don't have to feel conflicted about.
The Five Whole Foundation
5% of proceeds goes to protecting sustainable fisheries and the waters we all fish. Every layer helps.