The Five Whole Foundation

Why it exists

We owe the water something back.

We build the most advanced outdoor apparel we know how to build, for people who spend their lives on the water. Which means we owe the water something back.

The rivers, lakes, seas, and oceans are not a backdrop for our recreation. They are the thing itself. Keep them clean, keep the fisheries stocked, keep the aquatic ecosystems intact — or there is nothing left to build gear for.

This is not sentiment. It's arithmetic, and it runs in one direction.

So we started The Five Whole Foundation, a 501(c)(3) non-profit, to do our part and a whole lot of good.

The Pledge

5%

of our proceeds.

To the water, not a board.

1%

is the industry standard.

We think the industry standard is too low. Ecology over economics is easy to say and expensive to mean. We would rather mean it.

Every purchase plays a part.

What It Funds

One focus, start to finish: nurturing and sustaining the only environment we have.

Sustainable Fisheries

Stock assessments, habitat restoration, and the working groups that keep wild fisheries harvestable for the next generation instead of the next quarter.

Species at Risk

Direct support for the recovery of aquatic species under pressure — the ones most people never see, and the ones everybody fishes for.

Fragile Ecosystems

Estuaries, reefs, headwaters, and cold-water refuges. Oceans, lakes, and rivers. The systems that fail quietly and are almost impossible to rebuild.

How It Actually Works

5% of our proceeds goes to The Five Whole Foundation, and from the Foundation to the field.

The Foundation files as a 501(c)(3), which means its finances are public record. We publish an annual letter naming every organization funded and the amount. If we ever fall short of the number on this page, we'll say so on this page.