Durable as Carpet

Herculan® strong wool logged 1,066,667 rubs on the Martindale abrasion test — reinforced right where boots wear socks out first.

Blister-Free by Design

Achilles padding, a shock-absorbing sole, and an anti-slip Herculan® base cut the friction that turns a long day into a limp home.

Wear It for Days

Merino wicks moisture, regulates temperature, and resists odor naturally — so you launder less and just air them out between wears.

THE 20-YEAR WOOL

1,066,667

Martindale rubs in the heel. For context, transit authorities call 30,000 "heavy-duty." Herculan® is in a different category — durable as carpet, light to wear.

The Tech Behind It

Nuyarn® — the performance spin

Twist-free spun instead of twisted, so the merino keeps its natural loft — faster-drying, tougher, and softer than conventional wool. It's why these breathe, wick, and stay comfortable for days.

Explore Nuyarn®

Herculan® — the 20-year wool

Carpet-grade strong wool, spun by Nuyarn® into a lightweight yarn and built into the sole and heel — over a million Martindale rubs of abrasion resistance, exactly where socks fail.

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The Details

Specifications

Body
Nuyarn® merino wool
Reinforcement
Herculan® strong wool (sole & heel)
Composition
70% merino / 30% nylon
Fiber Diameter
17.5 micron New Zealand merino

Built Right, Backed Right.

Nuyarn®

Twist-free spun instead of twisted — the process that makes REEL Merino dry faster, last longer, and holds its natural loft.

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RWS — Responsible Wool Standard

Certified, traceable, non-mulesed wool. Comfort you don't have to feel conflicted about.

About RWS

The Five Whole Foundation

5% of proceeds goes to protecting sustainable fisheries and the waters we all fish. Every layer helps.

Meet the Foundation

Why we built this

Made by two guys who actually fish.

We got tired of gear that quit before the day did — base layers that stank by noon, shells that soaked through, "performance" that was mostly marketing. So we built our own, tested it on the water we love, and give 5% of proceeds back to protecting it. If it doesn't survive our worst days on the water, it doesn't get our name.